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When I find a good book or resource, I’ll share it with you on these pages.In the early part of the decade I had the privilege to spend a great deal of time studying at the feet of marketing masters like Dan Kennedy and Jay Abraham. One of the astounding mental gifts these men possessed was the ability to create money out of air…

How to improve your marketing and increase sales by testing new marketing strategies and testing new sales processes. The importance of testing and various elements or components that you can test to increase your sales. Following direct marketing ideas from Dan Kennedy, Jay Abraham, Tom Hopkins, Zig Ziglar.